About Us

Welcome to our site!  This website is one of several sites owned by Crisis Management Systems Inc. (C.M.S., Inc.) -a Virginia Corporation. We are located in Ruckersville, Virginia. (just north of Charlottesville, VA.), but our company was founded in San Francisco, CA on July 5, 1991 by Julia Moore and Steven Hull.

In June, 2001, we moved our headquarters to Charlottesville, Virginia. Currently we have a small retail store in Virginia but are primarily focused on our e-commerce business. We service our customers through e-commerce, phone, FAX and in-person sales calls. Please don't hesitate to contact us if you have questions or wish to place an order.

Our History
In 1991, we began a consulting firm providing disaster consulting, training and planning services for businesses in the San Francisco Bay Area. Unlike many emergency preparedness vendors that talk about disasters they see on television, our founders carried decades of on-site emergency management, pre-hospital care, training  and corporate preparedness and response into the business from the start. After several years, Julie and Steve began to see a shift in customers' needs -  receiving numerous requests for products and custom-built systems for emergency response.  Coupling their extensive background in the field with the "new" way of selling, we looked to the Internet to move forward.

In late 1995, we created SafetyStore.com as an experiment. SafetyStore started out as an small Internet site designed to supply hard-to-find home and business preparedness products. We are told now that when we started our site, there were less than 100,000 websites in the World. Over time, our 5-page, 40-product website has grown to thousands of pages and products. We are known as a pioneer selling safety and emergency response products on the internet.   Our growth was mostly responsible to our customers - we have always listened to individual requests, customized needs and additional product line suggestions.  Over time they (and us) have grown to incorporate a wide range of products and services. 

As the Internet grew over the years, so did our reputation for great customer service and first-hand product knowledge. Homemakers to international relief groups to government agencies have come to rely on our safety and emergency management knowledge and product expertise.  We pride ourselves on being able to find the right items and services to fill the customers requests. 

In 1999, we drastically expanded our business position to more fully meet customer's needs by offering internet, telephone order, wholesale and retail sales. We added 4 websites to offer specific products for industrial safety, First Aid, EMS and Fire-related patches and Nursing pins.

In 2005, 2009, we completely rebuilt our internet and back-shop order systems. Our websites continue to get fresh new looks, while still trying to add new product lines.  More importantly, the products are easier for our customers to find, customize and order. We are adding more informational articles, tips and ideas to help people, businesses and government agencies quickly jump-start emergency preparedness and response programs.  As the Internet matures, so does our company's internet security and computer network to protect both our customers and our growing company.

We are continuing to add exciting new websites to help you find the specialty products you need faster. We are even adding a few non-safety related websites. (Special note: Do you have a website that works but isn't bringing in the sales you had planned based on your costs? We are interested in acquisitions of unique websites. Contact us to talk further about this.)


We have added many new products and services to help us become your one-stop source for safety, first aid and emergency preparedness products.  Always feel free to contact us via phone or e-mail with questions.  Don't see something you need?  Give us a call!   You are the secret to our success and we appreciate your business and questions.